Profile Draft
River Rock Roasting Co. opened in 2012 on a bluff above the Virgin River in La Verkin, when Jim left construction work to start roasting coffee and his partner Naomi built a bake program around it. The patio is the room's identity — a wide deck looking down into the canyon — and the cafe has become a regional pilgrimage point for travelers between St. George and Zion. The brand operates as River Rock Roasting Co. LLC and runs a small wholesale roast program in addition to the cafe.
For 435 Alliance, River Rock is a clean La Verkin independent with strong brand presence — a register listing.
Unresolved Questions
- Confirm Jim and Naomi's full legal names. Public sources use first names only.
- Number of wholesale accounts and any second retail location (the locations page on the brand site should be re-checked).
Sources For QA
- https://riverrockroasters.com/
- https://riverrockroasters.com/pages/locations
- https://www.yelp.com/biz/river-rock-roasting-co-la-verkin
- https://www.facebook.com/RiverRockRoasters/
- https://www.instagram.com/riverrockroasters/
- https://suindependent.com/where-coffee-meets-community-river-rock-roasting-company-keeps-la-verkin-grounded-and-growing/
- https://www.dnb.com/business-directory/company-profiles.river_rock_roasting_co_llc.b85a0c2ec861ac36b5c06c8fd25d78d7.html