Profile Draft
- https://holidayresortrealty.com/ - https://www.bbb.org/us/ut/st-george/profile/real-estate/holiday-resort-realty-and-development-1166-3070459 - Verification notes: Founder Jeff Morby; current Principal Broker Yale Morby (son); McKenzie Morby in operations. Founded 1984. Family ownership succession publicly documented. Yale Morby is past president of the Washington County Board of Realtors.
Holiday Resort Realty & Development is one of the longest-running locally and family-owned real estate firms in St. George, founded in 1984 by Jeff Morby and now led by his son Yale Morby as Principal Broker, with McKenzie Morby in an operational role. Forty-plus years in continuous family ownership puts the firm in a small group of Southern Utah real estate operators.
The firm's specialty mix is heavily weighted toward resort, second-home, and recreational property — appropriate to its name and the Southern Utah market — alongside conventional residential resale and development. Yale Morby's tenure as past president of the Washington County Board of Realtors is itself an external verification signal: only credible operators get elected to those positions by their peers.
Web presence is strong: the firm's own site, the BBB profile, and local board-of-realtors directories all corroborate ownership, address, and operating identity. There is no chain affiliation and no franchise overlay — the firm operates fully independently under its own brand and broker license.
For a register prioritizing publicly named, family-owned, multi-decade local operators, this is among the cleanest real-estate candidates in the file.
Unresolved Questions
- Confirm currently active office address and main phone.
- Confirm any associated brokers and the firm's current agent count.