Profile Draft
- https://www.heatonfinancial.com/ - https://adviserinfo.sec.gov/firm/summary/134578 - https://www.heatonfinancial.com/contact - Verification notes: Founder Kimber Heaton; Mitch Mortensen manages the St. George office. Founded 2005. SEC-registered investment adviser, CRD #134578 (verified via SEC IAPD). Approximately $107.6M AUM; 361 clients; 2 advisors per Form ADV. Cedar City address 337 S Main; St. George address 1224 S River Rd. Suite A-103.
Heaton Financial is a Cedar City-headquartered fee-only financial planning firm founded in 2005 by Kimber Heaton, with a St. George office managed by Mitch Mortensen. The firm holds CRD #134578 and is registered as a fiduciary investment adviser with the SEC, with approximately $107.6 million in assets under management across roughly 361 clients.
The firm's two-office Southern Utah footprint is an operational asset. Many of the larger fee-only RIAs in Utah are concentrated along the Wasatch Front; Heaton serves Iron and Washington counties directly without requiring clients to make a long drive. The two-advisor structure (Heaton and Mortensen) is small enough that clients work directly with named principals rather than being shuffled between staff advisors.
Web presence is strong, SEC IAPD verification is straightforward, and the founders are publicly named with credentials. The same scale-related caveat applies as with other small RIAs: a two-advisor firm has concentration risk if one principal becomes unavailable.
Unresolved Questions
- Confirm full credential list for both advisors (CFP®, CFA, etc.).
- Confirm typical client-fee structure (AUM-based, flat-fee, hybrid).