Profile Draft
- https://erarealtycenter.sites.erarealestate.com - https://www.utahrealestate.com/roster/office.listings.report/id/69910 - Verification notes: Founded 1975 by Rett Shakespear; current Principal Broker Heather Roundy. Address 259 W 200 N, Cedar City. Long-tenured top-producing Iron County office. Family ownership transition documented.
ERA Realty Center is the long-running Cedar City real estate office that anchors the Iron County market for the ERA brand. Founded in 1975 by Rett Shakespear, the office has been continuously operated under family-rooted ownership for fifty years, with Heather Roundy currently serving as Principal Broker. Among Cedar City brokerages, this is one of the longest-tenured offices still operating under its original family lineage.
Cedar City's real estate market has its own rhythm — slower turnover than St. George, more driven by Southern Utah University, ranching, and steady regional in-migration than by resort and retirement traffic. ERA Realty Center has been consistently among the highest-volume offices in the city across that period.
The franchise structure (ERA brand, locally owned office) is the same pattern as several other Southern Utah real estate candidates in this batch. The brand provides marketing infrastructure and MLS reach; the ownership and brokerage are local. The Utah Real Estate Commission roster confirms the office at registry ID 69910.
Web presence is functional. The franchise-template site is current, the registry confirms the office and broker, and the founding year is publicly available.
Unresolved Questions
- Confirm current ownership structure (Shakespear family vs. Roundy as broker-owner).
- Confirm current agent count and active recruiting status.